Client: JW Marriott APAC Campaign

In partnership with JW Marriott, our agency developed the "Stay in the Moment" campaign, highlighting mindful luxury travel across the Asia-Pacific region.
Featuring South Korean actor Lee Min-ho, the campaign's K-drama inspired video emphasizes rejuvenation and the beauty of human connections. The campaign intertwines themes of self-discovery and familial bonds, aligning with JW Marriott's commitment to well-being and mindfulness. Through this campaign, we aimed to position JW Marriott as not just a hotel brand, but as a curator of memorable, holistic experiences.

Roles and Deliverables:

Sole creative expert on Korean culture and language. Led the development of the entire Korean script (wrote and directed), integrating cultural insights for authentic visual creative representation. Production/Post Production - Casting recommendation, hands on direction during VO recording sessions, working directly with editor and the actor, finalizing videos.

Deliverables: Long form video, :30, and :15 social videos.

Danielle Sim

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