Client: Peloton
We were approached by Peloton creative team to create their first social campaign, along with assets for retail photography. We focused on the endless reasons to own this revolutionary bike that allows you to stream live studio classes from whereever in your house. We first wrote down 100+ reasons to own a Peloton, and dedicated an entire digital campaign to naming them.
Director/Photography:
Miko Lim
We were approached by Peloton creative team to create their first social campaign, along with assets for retail photography. We focused on the endless reasons to own this revolutionary bike that allows you to stream live studio classes from whereever in your house. We first wrote down 100+ reasons to own a Peloton, and dedicated an entire digital campaign to naming them.
Director/Photography:
Miko Lim
My Role(s)
Creative lead.
Brainstormed and concepted campaign idea with copywriter partner, sketched out all of the initial storyboards, created a presentation + presented our ideas to the client
Pre/post production:
Searched and selected directors/photographers with producers,
Art directed on set,
worked with video editor+colorist to finialize videos, supervised photo retouching
Copywriter: Justine Berger
Deliverables
10+ Photographs for Peloton stores
5+ Short social videos
Social posts design guideline
Creative lead.
Brainstormed and concepted campaign idea with copywriter partner, sketched out all of the initial storyboards, created a presentation + presented our ideas to the client
Pre/post production:
Searched and selected directors/photographers with producers,
Art directed on set,
worked with video editor+colorist to finialize videos, supervised photo retouching
Copywriter: Justine Berger
Deliverables
10+ Photographs for Peloton stores
5+ Short social videos
Social posts design guideline
