Client: Pepsi - LIFEWTR
PepsiCo's newest hydration product, launched in 2016 with the premise of showcasing up and coming artists. They had beautiful products, but their purpose wasn't clear, and their bottles were fading into the already crowded water bottle isles. They approached us, asking us to help them stand out.
We positioned LIFEWTR as more than just pretty water bottles -- instead, they're the water bottle with purpose: to spread art and creativity to the world. We came up with cultural anchors (such as 'Education'. 'Art Meets World', 'Women in Arts') that they could choose artists against to showcase art for seasons to come.
Recognition:
Markingawards
AdesignAward
Red Dot Award
PepsiCo's newest hydration product, launched in 2016 with the premise of showcasing up and coming artists. They had beautiful products, but their purpose wasn't clear, and their bottles were fading into the already crowded water bottle isles. They approached us, asking us to help them stand out.
We positioned LIFEWTR as more than just pretty water bottles -- instead, they're the water bottle with purpose: to spread art and creativity to the world. We came up with cultural anchors (such as 'Education'. 'Art Meets World', 'Women in Arts') that they could choose artists against to showcase art for seasons to come.
Recognition:
Markingawards
AdesignAward
Red Dot Award
My Role(s)
Pitch/Ideation:
Brainstormed series ideas, created+presented pitch deck to the client (pitch won)
Production/design:
Worked with in-house Pepsi design team & Moma curator: Paola Antonelli, to carefully select the final artwork.
Researched/collected various student art work for series 4.
Researched/collected various multi-culture artist work for series 5.
Designed different ways for artwork to be on the bottles & produced mock-up packagings.
Deliverables:
Pitch deck (won)
Series 4 + 5 water bottles design / mockups
Ideas for future series
Brand Positioning / Strategy
Pitch/Ideation:
Brainstormed series ideas, created+presented pitch deck to the client (pitch won)
Production/design:
Worked with in-house Pepsi design team & Moma curator: Paola Antonelli, to carefully select the final artwork.
Researched/collected various student art work for series 4.
Researched/collected various multi-culture artist work for series 5.
Designed different ways for artwork to be on the bottles & produced mock-up packagings.
Deliverables:
Pitch deck (won)
Series 4 + 5 water bottles design / mockups
Ideas for future series
Brand Positioning / Strategy
