Client: CALIA by Carrie Underwood (Dick’s Sporting Goods) | Brand Campaign Launch
CALIA was entering a new chapter as an activewear brand designed to support women in their everyday routines — from workouts to daily life.
The campaign introduced a refreshed brand voice and visual direction inspired by fashion, movement, and personal expression, positioning CALIA as a versatile and style-forward activewear brand.
CALIA was entering a new chapter as an activewear brand designed to support women in their everyday routines — from workouts to daily life.
The campaign introduced a refreshed brand voice and visual direction inspired by fashion, movement, and personal expression, positioning CALIA as a versatile and style-forward activewear brand.
Role:
Worked on initial campaign concepting alongside the creative team and led art direction across the campaign visuals. Developed all visual storytelling for the campaign deck and directed & designed the look and feel for the launch assets.
Deliverables:
Campaign concept development, visual direction, TV and digital video assets, social and TikTok content, digital style guide, and photography for retail and digital channels.
Worked on initial campaign concepting alongside the creative team and led art direction across the campaign visuals. Developed all visual storytelling for the campaign deck and directed & designed the look and feel for the launch assets.
Deliverables:
Campaign concept development, visual direction, TV and digital video assets, social and TikTok content, digital style guide, and photography for retail and digital channels.
:15 / :6 short online ads (instagram/fb)
OOH in all DSG stores
