Client: Target
Target is opening new stores and renovating existing stores in predominantly black and brown neighborhoods. Historically Target stores in these neighborhoods don't offer a great customer experience.
Our goal for this work is to win over communities of color (not by just saying we are), but constantly proving we want to be a partner/ally of the neighborhood.
We first started in Fordham area of The Bronx. Then Inglewood in Los Angeles. Yonkers, New York. Harlem and many more cities to come.
Target is opening new stores and renovating existing stores in predominantly black and brown neighborhoods. Historically Target stores in these neighborhoods don't offer a great customer experience.
Our goal for this work is to win over communities of color (not by just saying we are), but constantly proving we want to be a partner/ally of the neighborhood.
We first started in Fordham area of The Bronx. Then Inglewood in Los Angeles. Yonkers, New York. Harlem and many more cities to come.
My Role(s):
Creative lead.
Concepted with other CDs from the beginning - to creating final assets delivery. Ideation, overall art direction in photography & design, animation direction, preproduction prep, on-set art directing, finding illustrator + director & working with them for final delivery. Direct hands-on layout design for all main OOHs assets. Worked closely with editor + colorist for final videos.
Deliverabels:
60s OLV, 30/15/6s variation videos, social videos, various OOHs (bus stops, taxi ads, train wrap, interactive kiosk ads), digital banner ads
Creative lead.
Concepted with other CDs from the beginning - to creating final assets delivery. Ideation, overall art direction in photography & design, animation direction, preproduction prep, on-set art directing, finding illustrator + director & working with them for final delivery. Direct hands-on layout design for all main OOHs assets. Worked closely with editor + colorist for final videos.
Deliverabels:
60s OLV, 30/15/6s variation videos, social videos, various OOHs (bus stops, taxi ads, train wrap, interactive kiosk ads), digital banner ads
The Mood
Fordham NY 🏙
Various instagram / snapchat short videos
OOHs
Inglewood LA 🌴
OOHs
some BTS of us touring around Bronx and LA for photos and footages 🙃
