Client: Tide
As a day-to-day Tide content creative team, we tried to bring all the fun and excitement of stain messes and laundry through digital contents.
Through in-house photo production, teaming up with illustration vendor from South Africa, Buzzfeed Tasty, or simply creating fun videos and illustrations ourselves, we brought up a new social/visual guideline for Tide across all digital platforms.
As a day-to-day Tide content creative team, we tried to bring all the fun and excitement of stain messes and laundry through digital contents.
Through in-house photo production, teaming up with illustration vendor from South Africa, Buzzfeed Tasty, or simply creating fun videos and illustrations ourselves, we brought up a new social/visual guideline for Tide across all digital platforms.
My Role(s)
Dedicated Tide digital art director - storyboarded sketches for short GIFs, shot stop-motion videos myself, designed various social posts using existing Tide imagery, created illustrations & worked with in-house animator, worked with outside Illustration vendor (MadebyRadio)
Creative Directors: Max McKeon, Chad Baker
DELIVERABLES
Tons of daily social posts👌️ + Tide’s new social playbook guideline
Dedicated Tide digital art director - storyboarded sketches for short GIFs, shot stop-motion videos myself, designed various social posts using existing Tide imagery, created illustrations & worked with in-house animator, worked with outside Illustration vendor (MadebyRadio)
Creative Directors: Max McKeon, Chad Baker
DELIVERABLES
Tons of daily social posts👌️ + Tide’s new social playbook guideline
