Client: Beam Suntory
Women love whiskey. But whiskey marketers aren't targeting them. In fact, they're basically ignoring women in their ad messaging altogether.
So those women who love whiskey don't feel understood by the big brands, and those who want to love it don't know how to try it.
We conducted several research videos for Beam Suntory to get to the bottom of how and why women drink whiskey, and prove that it isn't just your dad's drink.
Women love whiskey. But whiskey marketers aren't targeting them. In fact, they're basically ignoring women in their ad messaging altogether.
So those women who love whiskey don't feel understood by the big brands, and those who want to love it don't know how to try it.
We conducted several research videos for Beam Suntory to get to the bottom of how and why women drink whiskey, and prove that it isn't just your dad's drink.
My Role(s):
Casting, storyboarding, visual art direction(on set, and graphics)
Deliverables:
Research videos
Casting, storyboarding, visual art direction(on set, and graphics)
Deliverables:
Research videos