Client: P&G Group
“Women at Work” explored the cultural myths surrounding gender equality in the workplace. While there is broad agreement that women and men deserve equal opportunities, the reality is shaped by conflicting assumptions and persistent biases.
Our team developed an interactive awareness campaign designed to surface and challenge these myths. Using installations built from analogue televisions, flat screens, and kiosks, the experience presented common workplace assumptions in a “true / false” format — inviting attendees to actively change the narrative by switching the message.
The project was featured at the World Economic Forum in Davos, P&G Global Headquarters, Bloomberg NYC, and the Women Deliver Conference in Vancouver.
“Women at Work” explored the cultural myths surrounding gender equality in the workplace. While there is broad agreement that women and men deserve equal opportunities, the reality is shaped by conflicting assumptions and persistent biases.
Our team developed an interactive awareness campaign designed to surface and challenge these myths. Using installations built from analogue televisions, flat screens, and kiosks, the experience presented common workplace assumptions in a “true / false” format — inviting attendees to actively change the narrative by switching the message.
The project was featured at the World Economic Forum in Davos, P&G Global Headquarters, Bloomberg NYC, and the Women Deliver Conference in Vancouver.
MY ROLE(S)
Creative lead on the campaign concept and installation experience.Developed the campaign idea with executive creative director and created the initial installation sketches.
Worked closely with editors to produce five thematic video groups exploring workplace realities including leadership, STEM, home life, sexual harassment, and confidence.
Partnered with SquareDesign on the installation build and supervised production across multiple locations including NYC, Cincinnati, and Davos.
Led typography and visual design across campaign assets and oversaw animation and video development
Deliverables
Interactive installation (Davos World Economic Forum)
Installations in NYC, Cincinnati, and Vancouver
Short social videos and campaign assets
Creative lead on the campaign concept and installation experience.Developed the campaign idea with executive creative director and created the initial installation sketches.
Worked closely with editors to produce five thematic video groups exploring workplace realities including leadership, STEM, home life, sexual harassment, and confidence.
Partnered with SquareDesign on the installation build and supervised production across multiple locations including NYC, Cincinnati, and Davos.
Led typography and visual design across campaign assets and oversaw animation and video development
Deliverables
Interactive installation (Davos World Economic Forum)
Installations in NYC, Cincinnati, and Vancouver
Short social videos and campaign assets
Bonus photos in Davos 🙃️