https://daniellesim.com daniellesim Wed, 22 Jul 2026 18:26:52 +0000 https://daniellesim.com en https://daniellesim.com/Mobile-header Mon, 02 Mar 2026 23:25:35 +0000 daniellesim https://daniellesim.com/Mobile-header https://daniellesim.com/Mobile-nav Mon, 02 Mar 2026 23:25:35 +0000 daniellesim https://daniellesim.com/Mobile-nav Email Linkedin client work :&nbsp; visa square stops herejw marriott stay in the momentp&amp;g women at workcapital one pebble beach&nbsp;olay decode the biasmeta we the culturepepsi lifewtr&nbsp;target we’ve got love for localcalia choose what fitspeloton because pelotonamazon x nwsl it’s on primeworth fashion gets personalsephora beauty insidermaking:&nbsp;1. daily intention2. analog archive 3.&nbsp;recreational thoughts 4. dwell&nbsp; https://daniellesim.com/About Mon, 01 Feb 2021 07:39:34 +0000 daniellesim https://daniellesim.com/About Danielle Sim is a multidisciplinary creative with over 9 years of experience across brand campaigns, design, and experiential storytelling. Her work spans a range of formats — from social and advertising to large-scale brand environments and installations. With both agency and in-house experience, Danielle spent much of her career in New York at advertising agencies and in-house creative studios including Saatchi &amp; Saatchi, TBWA/Chiat NY, 160over90 and Sephora.&nbsp; Now based in San Francisco, she has led creative for brands such as Visa, JW Marriott, Meta, Target, Pepsi, Amazon, and Sephora — developing big ideas and translating them into campaigns, experiences, and cultural moments. Her work explores how brands can move beyond traditional advertising to create immersive and meaningful connections with audiences. Say hello !✉ daniellesim@gmail.com https://daniellesim.com/Square-X-Visa Fri, 20 Feb 2026 19:23:58 +0000 daniellesim https://daniellesim.com/Square-X-Visa Client: Square x Visa Super Bowl 2026Experiential / Activations “Square Stops Here” began as a pitch-winning concept celebrating San Francisco’s small business community during Super Bowl weekend. The activation featured a hop-on hop-off bus tour connecting visitors with 28+ local businesses across neighborhoods including the Mission and North Beach, driving real foot traffic to local sellers while showcasing the spirit of the city. As someone who now calls San Francisco home, the project was especially meaningful: highlighting and supporting the local businesses that make the city vibrant. 🌁 &nbsp;Agency: 160/90&nbsp; Role Led the creative direction from pitch through execution. Developed the activation concept, designed the city route strategy, and collaborated closely with production partners to bring the experience to life. Directed the visual system including bus design, printed route maps, and experiential graphics. Built the campaign website prototypes in Figma for both desktop and mobile. Deliverables Experiential concept, bus design, route maps, website UX/UI, event graphics <img width="1772" height="886" width_o="1772" height_o="886" data-src="https://freight.cargo.site/t/original/i/4e9b65424ae15cc7700b643a4a85159ee29fcbcaed195cb62d400c88d6adfb3f/Screenshot-2026-07-07-at-4.16.25PM.png" data-mid="250196323" border="0" src="https://freight.cargo.site/w/1000/i/4e9b65424ae15cc7700b643a4a85159ee29fcbcaed195cb62d400c88d6adfb3f/Screenshot-2026-07-07-at-4.16.25PM.png" /> <img width="1762" height="906" width_o="1762" height_o="906" data-src="https://freight.cargo.site/t/original/i/85e2e38b031f49359acb65e81c55daac71e02e4d0ad58cf4b0324d1c0ae8ab28/Screenshot-2026-07-07-at-4.16.30PM.png" data-mid="250196324" border="0" src="https://freight.cargo.site/w/1000/i/85e2e38b031f49359acb65e81c55daac71e02e4d0ad58cf4b0324d1c0ae8ab28/Screenshot-2026-07-07-at-4.16.30PM.png" /> <img width="1944" height="1066" width_o="1944" height_o="1066" data-src="https://freight.cargo.site/t/original/i/e47ef47fa0ac2a76028c899fd19af4c8e7009fb6b0ac4f81f2700dbfd5085447/Screenshot-2026-07-07-at-4.15.33PM.png" data-mid="250196339" border="0" src="https://freight.cargo.site/w/1000/i/e47ef47fa0ac2a76028c899fd19af4c8e7009fb6b0ac4f81f2700dbfd5085447/Screenshot-2026-07-07-at-4.15.33PM.png" /> <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/ca8fad128c8e8f2adf5e0341b6ac06b1090d95ccf2ad37e99e6e7105073b6d87/See_you_in_the_neighbrohood.jpg" data-mid="250196337" border="0" src="https://freight.cargo.site/w/1000/i/ca8fad128c8e8f2adf5e0341b6ac06b1090d95ccf2ad37e99e6e7105073b6d87/See_you_in_the_neighbrohood.jpg" /> <img width="1894" height="1202" width_o="1894" height_o="1202" data-src="https://freight.cargo.site/t/original/i/d8a7486df831ce6c19860fe5ed4b962ab61071870a76f57059f78630e172578e/Screenshot-2026-03-03-at-10.06.19AM.png" data-mid="245573351" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d8a7486df831ce6c19860fe5ed4b962ab61071870a76f57059f78630e172578e/Screenshot-2026-03-03-at-10.06.19AM.png" /> <img width="1414" height="1086" width_o="1414" height_o="1086" data-src="https://freight.cargo.site/t/original/i/a66636a0335763f36f5f2a4d12317b79936cd97f172214761a3a78e455116e46/Screenshot-2026-03-03-at-10.07.09AM.png" data-mid="245573354" border="0" src="https://freight.cargo.site/w/1000/i/a66636a0335763f36f5f2a4d12317b79936cd97f172214761a3a78e455116e46/Screenshot-2026-03-03-at-10.07.09AM.png" /> <img width="1882" height="1432" width_o="1882" height_o="1432" data-src="https://freight.cargo.site/t/original/i/273b5e24fdcce2d797a3cfa2ab45d51eef070ca0537b048e19bc9dc13392b246/Screenshot-2026-03-03-at-10.06.11AM.png" data-mid="245573349" border="0" src="https://freight.cargo.site/w/1000/i/273b5e24fdcce2d797a3cfa2ab45d51eef070ca0537b048e19bc9dc13392b246/Screenshot-2026-03-03-at-10.06.11AM.png" /><img width="1896" height="1460" width_o="1896" height_o="1460" data-src="https://freight.cargo.site/t/original/i/7fc52f8235fe4f9b461cc05c3f689516a9f955744f0ae3b07b53140068d876e9/Screenshot-2026-03-03-at-10.06.22AM.png" data-mid="245573352" border="0" src="https://freight.cargo.site/w/1000/i/7fc52f8235fe4f9b461cc05c3f689516a9f955744f0ae3b07b53140068d876e9/Screenshot-2026-03-03-at-10.06.22AM.png" /> <img width="1360" height="616" width_o="1360" height_o="616" data-src="https://freight.cargo.site/t/original/i/bbd6b7aad620833d9464966c9b493d2dd5e97b1310709ca88878c401d28b2753/Screenshot-2026-09-02-at-2.48.03PM.png" data-mid="251797265" border="0" src="https://freight.cargo.site/w/1000/i/bbd6b7aad620833d9464966c9b493d2dd5e97b1310709ca88878c401d28b2753/Screenshot-2026-09-02-at-2.48.03PM.png" /> got to use my zine-making skills + share some of my favorite local SF spots 🫶&nbsp; <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/8ad9990528da4cc7e9dd804cc52ddb33decd1f456cfa4a92d0b16386e4c97e78/IMG_4273.JPG" data-mid="251797277" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8ad9990528da4cc7e9dd804cc52ddb33decd1f456cfa4a92d0b16386e4c97e78/IMG_4273.JPG" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/c6d0180f3c15b0b13c8be712d74e8f86beb242af0cbb502a43eb3617c53fd05c/IMG_4294.JPG" data-mid="251797278" border="0" src="https://freight.cargo.site/w/1000/i/c6d0180f3c15b0b13c8be712d74e8f86beb242af0cbb502a43eb3617c53fd05c/IMG_4294.JPG" /> <img width="1190" height="768" width_o="1190" height_o="768" data-src="https://freight.cargo.site/t/original/i/1170d336eb0576c9e0ea9cc89ffe909e61960c863e81371ebcf5b4b74e44c870/Screenshot-2026-07-07-at-4.16.06PM.png" data-mid="250196322" border="0" src="https://freight.cargo.site/w/1000/i/1170d336eb0576c9e0ea9cc89ffe909e61960c863e81371ebcf5b4b74e44c870/Screenshot-2026-07-07-at-4.16.06PM.png" /> <img width="1892" height="1452" width_o="1892" height_o="1452" data-src="https://freight.cargo.site/t/original/i/4abf3fe6f50d50ad596e16cd0a7524c03b544c860ac1c7cbd459a68c24dbf743/Screenshot-2026-03-03-at-10.06.14AM.png" data-mid="245573350" border="0" src="https://freight.cargo.site/w/1000/i/4abf3fe6f50d50ad596e16cd0a7524c03b544c860ac1c7cbd459a68c24dbf743/Screenshot-2026-03-03-at-10.06.14AM.png" /> <img width="1282" height="1696" width_o="1282" height_o="1696" data-src="https://freight.cargo.site/t/original/i/66f718509866cd21290eae1524785fb7eb8c25570b05d057b2a77b229f589ac9/Screenshot-2026-02-13-at-09.22.39.png" data-mid="245119489" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/66f718509866cd21290eae1524785fb7eb8c25570b05d057b2a77b229f589ac9/Screenshot-2026-02-13-at-09.22.39.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://daniellesim.com/stayinthemoment Wed, 29 Nov 2023 19:27:31 +0000 daniellesim https://daniellesim.com/stayinthemoment Client: JW Marriott APAC Campaign Stay in the Moment was a regional campaign built more like a drama than an ad. Featuring Lee Minho- the OG Kdrama actor, the film unfolds through a complete narrative, with characters, emotion, and a story that has room to breathe. The work positioned JW Marriott as a brand that curates meaningful travel experiences rather than simply offering hospitality Director : Suzanne Kim&nbsp; Agency: 160/90 Role Led the creative storytelling and cultural direction for the campaign. Wrote and directed the Korean script while guiding the visual narrative to ensure authentic cultural representation. Worked closely with production and post-production teams throughout casting, VO direction, and editing. Deliverables Long-form video, :30 and :15 social films, regional campaign assets <img width="1133" height="756" width_o="1133" height_o="756" data-src="https://freight.cargo.site/t/original/i/cb841d43f60217632aa1e233b21ce89bce6066efc391a25182571cbca920850f/JW-Marriott-Stay-in-the-Moment-2.jpeg" data-mid="198182576" border="0" src="https://freight.cargo.site/w/1000/i/cb841d43f60217632aa1e233b21ce89bce6066efc391a25182571cbca920850f/JW-Marriott-Stay-in-the-Moment-2.jpeg" /> <img width="1882" height="1205" width_o="1882" height_o="1205" data-src="https://freight.cargo.site/t/original/i/fb3ccaf1d6c505eb58d4206afa148505ba509c43ba5882adedbeb85740fb1915/KHS_2620.jpg" data-mid="198182996" border="0" src="https://freight.cargo.site/w/1000/i/fb3ccaf1d6c505eb58d4206afa148505ba509c43ba5882adedbeb85740fb1915/KHS_2620.jpg" /> <img width="1963" height="1310" width_o="1963" height_o="1310" data-src="https://freight.cargo.site/t/original/i/363868bda8479a72c4250b2a6dcab5bc777ca625ac1d9ba8c474be45ebcee104/lmh.jpg" data-mid="198182638" border="0" src="https://freight.cargo.site/w/1000/i/363868bda8479a72c4250b2a6dcab5bc777ca625ac1d9ba8c474be45ebcee104/lmh.jpg" /> <img width="2822" height="1763" width_o="2822" height_o="1763" data-src="https://freight.cargo.site/t/original/i/8c3f184cb439bfbc3c95bfafac91dc3eb68d18947a4807e5d4130abfd5de1c87/jw-marriott-jeju-resort-spa-exterior-small.jpeg" data-mid="198185234" border="0" src="https://freight.cargo.site/w/1000/i/8c3f184cb439bfbc3c95bfafac91dc3eb68d18947a4807e5d4130abfd5de1c87/jw-marriott-jeju-resort-spa-exterior-small.jpeg" /> Featured on Campaigns in Asia&nbsp; Featured on Branding in Asia&nbsp; https://daniellesim.com/today-app Mon, 02 Mar 2026 22:49:30 +0000 daniellesim https://daniellesim.com/today-app <img width="3200" height="14483" width_o="3200" height_o="14483" data-src="https://freight.cargo.site/t/original/i/2a08aa938363fcef0bdedae732d1538af584dcf9f799cd09a84b7c5ff12ca344/today-app.png" data-mid="250301552" border="0" src="https://freight.cargo.site/w/1000/i/2a08aa938363fcef0bdedae732d1538af584dcf9f799cd09a84b7c5ff12ca344/today-app.png" /> ︎ try it here&nbsp; https://daniellesim.com/Capital-One-x-Pebble-Beach Wed, 22 Jul 2026 18:26:52 +0000 daniellesim https://daniellesim.com/Capital-One-x-Pebble-Beach Client: Capital One&nbsp; Capital One partnered with Pebble Beach Food &amp; Wine Festival to create a premium hospitality experience that transformed the brand into an immersive destination through curated programming, elevated design, and thoughtfully crafted guest experiences.Agency: 160/90&nbsp; Role:&nbsp; Led creative concepting and art direction across the event experience, developing the creative vision, programming, guest journey, and spatial design while directing every visual touchpoint from concept through execution in collaboration with the Creative Director, production, and design teams. &nbsp; Deliverables:&nbsp; Visual Concept of Experiential Design, Event Programming,Guest Journey, Environmental Graphics/Signage, Floral &amp; Styling Direction <img width="1338" height="750" width_o="1338" height_o="750" data-src="https://freight.cargo.site/t/original/i/657f00d3256cfdd5fe0255396c937e5099abbfdce33f86c34673f0e0298861d5/Screenshot-2026-07-22-at-11.36.17AM.png" data-mid="250628801" border="0" src="https://freight.cargo.site/w/1000/i/657f00d3256cfdd5fe0255396c937e5099abbfdce33f86c34673f0e0298861d5/Screenshot-2026-07-22-at-11.36.17AM.png" /> <img width="1336" height="754" width_o="1336" height_o="754" data-src="https://freight.cargo.site/t/original/i/459da36b3c8af885209b3f3d2781c72df1fc2a5decdcd6a3506bb25cac937871/Screenshot-2026-07-22-at-11.36.36AM.png" data-mid="250628802" border="0" src="https://freight.cargo.site/w/1000/i/459da36b3c8af885209b3f3d2781c72df1fc2a5decdcd6a3506bb25cac937871/Screenshot-2026-07-22-at-11.36.36AM.png" /> <img width="1490" height="824" width_o="1490" height_o="824" data-src="https://freight.cargo.site/t/original/i/de8eebfb0c9164455bb8f508ad8a363c1c2d3cc09f740aa333930ed6c2de9a0e/Screenshot-2026-07-22-at-11.25.24AM.png" data-mid="250628806" border="0" src="https://freight.cargo.site/w/1000/i/de8eebfb0c9164455bb8f508ad8a363c1c2d3cc09f740aa333930ed6c2de9a0e/Screenshot-2026-07-22-at-11.25.24AM.png" /> ︎︎︎<img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/d4bc70bc27da9f501707d49bb0a7623d6efa3fb59e447fa8cfd5df8cd61601a6/SQ_10846-1.jpg" data-mid="250628955" border="0" src="https://freight.cargo.site/w/1000/i/d4bc70bc27da9f501707d49bb0a7623d6efa3fb59e447fa8cfd5df8cd61601a6/SQ_10846-1.jpg" /> <img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/f32bdf32dda9e5a0f789a0c41dc3bf309629b841106e80dd2c91e1f89529e596/SD_12373.jpg" data-mid="250628937" border="0" src="https://freight.cargo.site/w/1000/i/f32bdf32dda9e5a0f789a0c41dc3bf309629b841106e80dd2c91e1f89529e596/SD_12373.jpg" /> <img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/dd0b5ae7bb25c9eaadce56f2af4fe0676ea2d994c893e2a4ef718840757cc0b7/SD_12919.jpg" data-mid="250628946" border="0" src="https://freight.cargo.site/w/1000/i/dd0b5ae7bb25c9eaadce56f2af4fe0676ea2d994c893e2a4ef718840757cc0b7/SD_12919.jpg" /><img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/fa92ab0fa549d1ad76d4d335700a459a38cbfa3d5bc0d7f6f688dc567ec65fb9/SQ_10795.jpg" data-mid="250628950" border="0" src="https://freight.cargo.site/w/1000/i/fa92ab0fa549d1ad76d4d335700a459a38cbfa3d5bc0d7f6f688dc567ec65fb9/SQ_10795.jpg" /> <img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/3f93b253781f1def43b41a15cb1a690d991e06d9d4a4184bae6cfd8ffc9b2de2/SQ_10919.jpg" data-mid="250628963" border="0" src="https://freight.cargo.site/w/1000/i/3f93b253781f1def43b41a15cb1a690d991e06d9d4a4184bae6cfd8ffc9b2de2/SQ_10919.jpg" /> <img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/658231545ad2fae780ba0b6d8d39f3270762b0634d409fcee97f7e962c2ace05/SQ_19848.jpg" data-mid="250628973" border="0" src="https://freight.cargo.site/w/1000/i/658231545ad2fae780ba0b6d8d39f3270762b0634d409fcee97f7e962c2ace05/SQ_19848.jpg" /> <img width="1344" height="886" width_o="1344" height_o="886" data-src="https://freight.cargo.site/t/original/i/5ce6f368a04966aa862fbc9745cf3f85439d7f8936c6795a7080e6beff7fba80/Screenshot-2026-07-20-at-3.42.59PM.png" data-mid="250628619" border="0" src="https://freight.cargo.site/w/1000/i/5ce6f368a04966aa862fbc9745cf3f85439d7f8936c6795a7080e6beff7fba80/Screenshot-2026-07-20-at-3.42.59PM.png" /> <img width="1392" height="884" width_o="1392" height_o="884" data-src="https://freight.cargo.site/t/original/i/31d1a28b3406d1787eec86a41f3884a850ca20c386f68265aace0a9a5e8ec362/Screenshot-2026-07-20-at-3.42.20PM.png" data-mid="250628617" border="0" src="https://freight.cargo.site/w/1000/i/31d1a28b3406d1787eec86a41f3884a850ca20c386f68265aace0a9a5e8ec362/Screenshot-2026-07-20-at-3.42.20PM.png" /> <img width="610" height="932" width_o="610" height_o="932" data-src="https://freight.cargo.site/t/original/i/3acb71944f17c764c17981eb9ef0357cc33fe6cdb776e5210b0d72131def9291/Screenshot-2026-07-20-at-3.43.26PM.png" data-mid="250628741" border="0" src="https://freight.cargo.site/w/610/i/3acb71944f17c764c17981eb9ef0357cc33fe6cdb776e5210b0d72131def9291/Screenshot-2026-07-20-at-3.43.26PM.png" /> <img width="618" height="938" width_o="618" height_o="938" data-src="https://freight.cargo.site/t/original/i/71ea39939e0e36435ed4422147d090341a73ec681a6ea1466f2091b6a7ba077a/Screenshot-2026-07-20-at-3.43.29PM.png" data-mid="250628742" border="0" src="https://freight.cargo.site/w/618/i/71ea39939e0e36435ed4422147d090341a73ec681a6ea1466f2091b6a7ba077a/Screenshot-2026-07-20-at-3.43.29PM.png" /> <img width="632" height="940" width_o="632" height_o="940" data-src="https://freight.cargo.site/t/original/i/62fea7cb05d7115053948c7f8d0a0a7ecb0443d9bfdb1f56c1f39504dccb769e/Screenshot-2026-07-20-at-3.43.53PM.png" data-mid="250628745" border="0" src="https://freight.cargo.site/w/632/i/62fea7cb05d7115053948c7f8d0a0a7ecb0443d9bfdb1f56c1f39504dccb769e/Screenshot-2026-07-20-at-3.43.53PM.png" /> <img width="626" height="932" width_o="626" height_o="932" data-src="https://freight.cargo.site/t/original/i/2dd19fe289cef7352bb08589e910c123ca4eb909a446780756400f3b37a6ada5/Screenshot-2026-07-20-at-3.43.59PM.png" data-mid="250628746" border="0" src="https://freight.cargo.site/w/626/i/2dd19fe289cef7352bb08589e910c123ca4eb909a446780756400f3b37a6ada5/Screenshot-2026-07-20-at-3.43.59PM.png" /> <img width="612" height="914" width_o="612" height_o="914" data-src="https://freight.cargo.site/t/original/i/e522d156bc7558e21990542a6ba7d01de5c51a1c2f1efc35161c3280bfa048f4/Screenshot-2026-07-20-at-3.44.03PM.png" data-mid="250628747" border="0" src="https://freight.cargo.site/w/612/i/e522d156bc7558e21990542a6ba7d01de5c51a1c2f1efc35161c3280bfa048f4/Screenshot-2026-07-20-at-3.44.03PM.png" /> <img width="616" height="932" width_o="616" height_o="932" data-src="https://freight.cargo.site/t/original/i/6762a3ba8a2a1ddcedc39238ea3c1f28089452bb1633b66f57782e92850f1dc8/Screenshot-2026-07-20-at-3.44.07PM.png" data-mid="250628748" border="0" src="https://freight.cargo.site/w/616/i/6762a3ba8a2a1ddcedc39238ea3c1f28089452bb1633b66f57782e92850f1dc8/Screenshot-2026-07-20-at-3.44.07PM.png" /> https://daniellesim.com/Women-at-Work Mon, 01 Feb 2021 05:44:51 +0000 daniellesim https://daniellesim.com/Women-at-Work Client: P&amp;G Group “Women at Work” explored the cultural myths surrounding gender equality in the workplace. While there is broad agreement that women and men deserve equal opportunities, the reality is shaped by conflicting assumptions and persistent biases. Our team developed an interactive awareness campaign, inspired by Korean installation artist Nam June Paik, designed to surface and challenge these myths. Using installations built from analogue televisions, flat screens, and kiosks, the experience presented common workplace assumptions in a “true / false” format — inviting attendees to actively change the narrative by switching the message. The project was featured at the World Economic Forum in Davos, P&amp;G Global Headquarters, Bloomberg NYC, and the Women Deliver Conference in Vancouver. Agency: Badger&amp;Winters Production: Square design&nbsp; MY ROLE(S) Creative lead on the campaign concept and installation experience.Developed the campaign idea with executive creative director and created the initial installation sketches. Worked closely with editors to produce five thematic video groups exploring workplace realities including leadership, STEM, home life, sexual harassment, and confidence. Partnered with SquareDesign on the installation build and supervised production across multiple locations including NYC, Cincinnati, and Davos. Led typography and visual design across campaign assets and oversaw animation and video development Deliverables Interactive installation (Davos World Economic Forum) Installations in NYC, Cincinnati, and Vancouver Short social videos and campaign assets <img width="1665" height="1089" width_o="1665" height_o="1089" data-src="https://freight.cargo.site/t/original/i/8a97c38eef30011852baa5329ae8bbbb8ec932d7654c2ebe8059781fcd1ee5dc/Topper-image.png" data-mid="97294438" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a97c38eef30011852baa5329ae8bbbb8ec932d7654c2ebe8059781fcd1ee5dc/Topper-image.png" /> <img width="2500" height="1629" width_o="2500" height_o="1629" data-src="https://freight.cargo.site/t/original/i/ce815fa0756a0aba9d4a3f2aa556ac1e90327f9934960c10b1d9bb836b8d3baf/P-G_Vancouver_Prophoto1.jpeg" data-mid="97294434" border="0" src="https://freight.cargo.site/w/1000/i/ce815fa0756a0aba9d4a3f2aa556ac1e90327f9934960c10b1d9bb836b8d3baf/P-G_Vancouver_Prophoto1.jpeg" /> <img width="2500" height="1729" width_o="2500" height_o="1729" data-src="https://freight.cargo.site/t/original/i/663aebebd0bd33eb29403d992e0dfc6df79f9dd55c2a7689dfa3f558f5a3e786/P-G_Vancouver_Prophoto6.jpeg" data-mid="97294436" border="0" src="https://freight.cargo.site/w/1000/i/663aebebd0bd33eb29403d992e0dfc6df79f9dd55c2a7689dfa3f558f5a3e786/P-G_Vancouver_Prophoto6.jpeg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/a4bad24ecd82e1f99afb8261a02c6c7704144c00cc4f644ac6f4917ebee7af19/P-G_Vancouver_Prophoto3.jpeg" data-mid="97294435" border="0" src="https://freight.cargo.site/w/1000/i/a4bad24ecd82e1f99afb8261a02c6c7704144c00cc4f644ac6f4917ebee7af19/P-G_Vancouver_Prophoto3.jpeg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/cb42b355cc3e9df0807f106081649b214128952beb2146bc12c3e2e412794c43/28255430_930397860443467_8239456924359537517_n.gif" data-mid="97294422" border="0" src="https://freight.cargo.site/w/640/i/cb42b355cc3e9df0807f106081649b214128952beb2146bc12c3e2e412794c43/28255430_930397860443467_8239456924359537517_n.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3dc7c328edce124d9f9eb108ca5f520b9157491d8f4904bee68c5600d2020c0a/HARASSMENT.gif" data-mid="97294425" border="0" src="https://freight.cargo.site/w/1000/i/3dc7c328edce124d9f9eb108ca5f520b9157491d8f4904bee68c5600d2020c0a/HARASSMENT.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/27fa82d1b6817bb7f34a5f318125a1137b77fe43f2534f605dbb9378b53a75a3/P-G_Social_Stills7.jpg" data-mid="97294433" border="0" src="https://freight.cargo.site/w/1000/i/27fa82d1b6817bb7f34a5f318125a1137b77fe43f2534f605dbb9378b53a75a3/P-G_Social_Stills7.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b8eceb260a1b02a8905814f2a9b774b855b9cdb3814e56c2fdba33e3e522ae41/P-G_Social_Stills3.jpg" data-mid="97294432" border="0" src="https://freight.cargo.site/w/1000/i/b8eceb260a1b02a8905814f2a9b774b855b9cdb3814e56c2fdba33e3e522ae41/P-G_Social_Stills3.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/717fdc29dd61604f613694fa615e1bfc205d66670e152766431de36410654771/P-G_Social_Stills2-1.jpg" data-mid="97294430" border="0" src="https://freight.cargo.site/w/1000/i/717fdc29dd61604f613694fa615e1bfc205d66670e152766431de36410654771/P-G_Social_Stills2-1.jpg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/c9ff90b0cc7efdc6f99793a8da48d9f88670e653d7d310557f41ae558688fb58/27977388_2004562326422949_6897790513423727264_n.gif" data-mid="97294421" border="0" src="https://freight.cargo.site/w/640/i/c9ff90b0cc7efdc6f99793a8da48d9f88670e653d7d310557f41ae558688fb58/27977388_2004562326422949_6897790513423727264_n.gif" /> <img width="960" height="720" width_o="960" height_o="720" data-src="https://freight.cargo.site/t/original/i/54f1b8b9ba1297b8d5e3161a351c3edc74c3c372fa560973319aeb14f2884cf2/26805337_10154915084426353_8301393373774794202_n.jpg" data-mid="97414679" border="0" src="https://freight.cargo.site/w/960/i/54f1b8b9ba1297b8d5e3161a351c3edc74c3c372fa560973319aeb14f2884cf2/26805337_10154915084426353_8301393373774794202_n.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/5cfaae8b3a3bd13c953a838be7bc245b61f6ac8539bd61572632990b4feed167/ezgif-7-d0497b06731d.gif" data-mid="97414489" border="0" src="https://freight.cargo.site/w/600/i/5cfaae8b3a3bd13c953a838be7bc245b61f6ac8539bd61572632990b4feed167/ezgif-7-d0497b06731d.gif" /> &nbsp; Bonus photos in Davos 🙃️&nbsp; https://daniellesim.com/Decode-the-Bias-Print Wed, 01 Sep 2021 17:00:02 +0000 daniellesim https://daniellesim.com/Decode-the-Bias-Print Client: Olay (P&amp;G) | Integrated Print Campaign Decode the Bias was a purpose-driven campaign addressing algorithmic bias in beauty-related search results, highlighting how traditional definitions of beauty are often reinforced by technology. Partnering with AI researcher Joy Buolamwini and the Algorithmic Justice League, Olay launched the initiative to spark conversation around representation in tech while committing to supporting women in STEM. Agency: Badger&amp;Winters&nbsp; Role: Designed the print campaign layouts and visual compositions for the series of editorial-style ads, translating the campaign message into clean, impactful print executions. Deliverables:Print campaign assets for Vogue, Instyle, Cosmopolitan and more&nbsp; <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c90ea75291dabf2d7262696f4b12d21510e06605d787bb711e1d1d83cc04bfa/1.jpg" data-mid="120685253" border="0" src="https://freight.cargo.site/w/1000/i/6c90ea75291dabf2d7262696f4b12d21510e06605d787bb711e1d1d83cc04bfa/1.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecc61134cb4b5b16b18443e10c3dbd49fa1cc7fc330566c0cf135a248fe847ff/2.jpg" data-mid="120685064" border="0" src="https://freight.cargo.site/w/1000/i/ecc61134cb4b5b16b18443e10c3dbd49fa1cc7fc330566c0cf135a248fe847ff/2.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5ed755dade8c6284fab6ff5f9ab6fbd52ea1bf4afbc2c0ed86bbd135a5206d4/3.jpg" data-mid="120685065" border="0" src="https://freight.cargo.site/w/1000/i/d5ed755dade8c6284fab6ff5f9ab6fbd52ea1bf4afbc2c0ed86bbd135a5206d4/3.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d64b4172697c40b8b04b76e94caf1c202927bef7afa04ac414d3e6ff24dde857/4.jpg" data-mid="120685066" border="0" src="https://freight.cargo.site/w/1000/i/d64b4172697c40b8b04b76e94caf1c202927bef7afa04ac414d3e6ff24dde857/4.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff6f271a3a089be846d3a92947aecca7052dfd1ca0bba382e191ff66a9cd8945/6.jpg" data-mid="120685068" border="0" src="https://freight.cargo.site/w/1000/i/ff6f271a3a089be846d3a92947aecca7052dfd1ca0bba382e191ff66a9cd8945/6.jpg" /><img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68397026097ba0c5bca348f0c3772e28ee856256fa1912fb0586ebd48b94102c/8.jpg" data-mid="120686488" border="0" src="https://freight.cargo.site/w/1000/i/68397026097ba0c5bca348f0c3772e28ee856256fa1912fb0586ebd48b94102c/8.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c94793b0907cc70768136cb019e8dcbb0f9af6bdde9b045df84a950676574702/trifold.jpg" data-mid="120685069" border="0" src="https://freight.cargo.site/w/1000/i/c94793b0907cc70768136cb019e8dcbb0f9af6bdde9b045df84a950676574702/trifold.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5ed755dade8c6284fab6ff5f9ab6fbd52ea1bf4afbc2c0ed86bbd135a5206d4/3.jpg" data-mid="120685065" border="0" src="https://freight.cargo.site/w/1000/i/d5ed755dade8c6284fab6ff5f9ab6fbd52ea1bf4afbc2c0ed86bbd135a5206d4/3.jpg" /> <img width="1820" height="1080" width_o="1820" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49326283e43b4ed4c615874cdd0da86567dad164f4e4177af1a4a429b69af753/7.jpg" data-mid="120685225" border="0" src="https://freight.cargo.site/w/1000/i/49326283e43b4ed4c615874cdd0da86567dad164f4e4177af1a4a429b69af753/7.jpg" /> <img width="3024" height="2596" width_o="3024" height_o="2596" data-src="https://freight.cargo.site/t/original/i/462d0a893396dc65c3d2413dcf321148911edbbbba373c93a6faff16b17ed87f/vogue.jpg" data-mid="121439566" border="0" src="https://freight.cargo.site/w/1000/i/462d0a893396dc65c3d2413dcf321148911edbbbba373c93a6faff16b17ed87f/vogue.jpg" /> https://daniellesim.com/Meta-We-The-Culture Sun, 11 Jun 2023 22:38:42 +0000 daniellesim https://daniellesim.com/Meta-We-The-Culture Client:&nbsp; Meta&nbsp; Meta’s We The Culture supports Black creators with resources, community, and opportunities to grow their businesses. To promote Year 2 of the program, we created a series of creator success films designed to inspire the next generation of creators to join The Network. Agency: 160/90 Role: Developed the creative concept and visual direction for a series of creator success stories, shaping the narrative framework, interview approach, and visual storytelling across multiple films while collaborating with the creative team, production, and post. Deliverables: Creative Concepting, Art Direction, Documentary Storytelling, Interview Framework, On-Set Art Direction, Social Video Series, Motion Graphics Direction, and Campaign Presentation. <img width="2628" height="1172" width_o="2628" height_o="1172" data-src="https://freight.cargo.site/t/original/i/bd172b9d07b402224cff6d2bc6d8e70a6df922360730ab2b568fe2770fd34f02/Screenshot-2026-03-03-at-9.47.58AM.png" data-mid="245573203" border="0" src="https://freight.cargo.site/w/1000/i/bd172b9d07b402224cff6d2bc6d8e70a6df922360730ab2b568fe2770fd34f02/Screenshot-2026-03-03-at-9.47.58AM.png" /> <img width="1880" height="918" width_o="1880" height_o="918" data-src="https://freight.cargo.site/t/original/i/1ad65bf4f824d964d1ac6d70f65c43f0b9ad120545ce39efc64b332e55a4bc90/Screen-Shot-2023-06-11-at-6.36.08-PM.png" data-mid="181767016" border="0" src="https://freight.cargo.site/w/1000/i/1ad65bf4f824d964d1ac6d70f65c43f0b9ad120545ce39efc64b332e55a4bc90/Screen-Shot-2023-06-11-at-6.36.08-PM.png" />