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Danielle Sim
About
Linkedin




Client work: 

  1. visa square stops here
  2. jwmarriott stay in the moment
  3. p&g women at work
  4. capital one pebble beach
  5. olay decode the bias
  6. meta we the culture
  7. pepsi lifewtr 
  8. target we’ve got love for local
  9. calia choose what fits
  10. peloton beacause peloton
  11. amazon x nwsl it’s on prime  
  12. worth  fashion gets personal
  13. sephora beauty insider




Personal projects 

1. daily intention
2. analog archive
3. recreationalthoughts
4. dwell 
Client: Capital One 

Capital One partnered with Pebble Beach Food & Wine Festival to create a premium hospitality experience that transformed the brand into an immersive destination through curated programming, elevated design, and thoughtfully crafted guest experiences.

Agency: 160/90 
Role: 
Led creative concepting and art direction across the event experience, developing the creative vision, programming, guest journey, and spatial design while directing every visual touchpoint from concept through execution in collaboration with the Creative Director, production, and design teams.
 

Deliverables: 
 Visual Concept of Experiential Design, Event Programming,Guest Journey, Environmental Graphics/Signage, Floral & Styling Direction







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