Client: JW Marriott APAC Campaign
Stay in the Moment was a regional campaign built more like a drama than an ad. Featuring Lee Minho- the OG Kdrama actor, the film unfolds through a complete narrative, with characters, emotion, and a story that has room to breathe.
The work positioned JW Marriott as a brand that curates meaningful travel experiences rather than simply offering hospitality
Director : Suzanne Kim
Agency: 160/90
Stay in the Moment was a regional campaign built more like a drama than an ad. Featuring Lee Minho- the OG Kdrama actor, the film unfolds through a complete narrative, with characters, emotion, and a story that has room to breathe.
The work positioned JW Marriott as a brand that curates meaningful travel experiences rather than simply offering hospitality
Director : Suzanne Kim
Agency: 160/90
Role
Led the creative storytelling and cultural direction for the campaign. Wrote and directed the Korean script while guiding the visual narrative to ensure authentic cultural representation.
Worked closely with production and post-production teams throughout casting, VO direction, and editing.
Deliverables
Long-form video, :30 and :15 social films, regional campaign assets
Led the creative storytelling and cultural direction for the campaign. Wrote and directed the Korean script while guiding the visual narrative to ensure authentic cultural representation.
Worked closely with production and post-production teams throughout casting, VO direction, and editing.
Deliverables
Long-form video, :30 and :15 social films, regional campaign assets
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Featured on Branding in Asia