Client: Olay (P&G) | Integrated Print Campaign
Decode the Bias was a purpose-driven campaign addressing algorithmic bias in beauty-related search results, highlighting how traditional definitions of beauty are often reinforced by technology.
Partnering with AI researcher Joy Buolamwini and the Algorithmic Justice League, Olay launched the initiative to spark conversation around representation in tech while committing to supporting women in STEM.
Agency: Badger&Winters
Decode the Bias was a purpose-driven campaign addressing algorithmic bias in beauty-related search results, highlighting how traditional definitions of beauty are often reinforced by technology.
Partnering with AI researcher Joy Buolamwini and the Algorithmic Justice League, Olay launched the initiative to spark conversation around representation in tech while committing to supporting women in STEM.
Agency: Badger&Winters
Role:
Designed the print campaign layouts and visual compositions for the series of editorial-style ads, translating the campaign message into clean, impactful print executions.
Deliverables:
Print campaign assets for Vogue, Instyle, Cosmopolitan and more
Designed the print campaign layouts and visual compositions for the series of editorial-style ads, translating the campaign message into clean, impactful print executions.
Deliverables:
Print campaign assets for Vogue, Instyle, Cosmopolitan and more
