Client: Amazon Prime Video x National Women’s Soccer League | Championship Fan Festival Activation
To celebrate Prime Video’s partnership with the National Women’s Soccer League, we created an interactive fan activation designed to bring supporters closer to the players and the sport.
The Prime Box Pod invited fans to step into the energy of match day through an immersive photo experience set on a stylized soccer pitch environment. Featuring dynamic player visuals and stadium-inspired graphics, the installation allowed fans to capture shareable moments while reinforcing Prime Video as the home for NWSL matches.
To celebrate Prime Video’s partnership with the National Women’s Soccer League, we created an interactive fan activation designed to bring supporters closer to the players and the sport.
The Prime Box Pod invited fans to step into the energy of match day through an immersive photo experience set on a stylized soccer pitch environment. Featuring dynamic player visuals and stadium-inspired graphics, the installation allowed fans to capture shareable moments while reinforcing Prime Video as the home for NWSL matches.
Role:
Led the creative concept and visual design direction for the activation experience. Developed the spatial concept for the Prime Box Pod and designed the visual environment that blended stadium energy with Prime Video branding.
Deliverables:
Experiential installation design, environmental graphics, photo moment set design, branded backdrop system, and visual assets for the fan engagement experience.
Led the creative concept and visual design direction for the activation experience. Developed the spatial concept for the Prime Box Pod and designed the visual environment that blended stadium energy with Prime Video branding.
Deliverables:
Experiential installation design, environmental graphics, photo moment set design, branded backdrop system, and visual assets for the fan engagement experience.
