Client:
Meta
Meta’s We The Culture supports Black creators with resources, community, and opportunities to grow their businesses. To promote Year 2 of the program, we created a series of creator success films designed to inspire the next generation of creators to join The Network.
Agency: 160/90
Meta
Meta’s We The Culture supports Black creators with resources, community, and opportunities to grow their businesses. To promote Year 2 of the program, we created a series of creator success films designed to inspire the next generation of creators to join The Network.
Agency: 160/90
Role:
Developed the creative concept and visual direction for a series of creator success stories, shaping the narrative framework, interview approach, and visual storytelling across multiple films while collaborating with the creative team, production, and post.
Deliverables:
Creative Concepting, Art Direction, Documentary Storytelling, Interview Framework, On-Set Art Direction, Social Video Series, Motion Graphics Direction, and Campaign Presentation.
Developed the creative concept and visual direction for a series of creator success stories, shaping the narrative framework, interview approach, and visual storytelling across multiple films while collaborating with the creative team, production, and post.
Deliverables:
Creative Concepting, Art Direction, Documentary Storytelling, Interview Framework, On-Set Art Direction, Social Video Series, Motion Graphics Direction, and Campaign Presentation.
