Client: Square x Visa Super Bowl 2026Experiential / Activations
“Square Stops Here” began as a pitch-winning concept celebrating San Francisco’s small business community during Super Bowl weekend. The activation featured a hop-on hop-off bus tour connecting visitors with 28+ local businesses across neighborhoods including the Mission and North Beach, driving real foot traffic to local sellers while showcasing the spirit of the city.
As someone who now calls San Francisco home, the project was especially meaningful: highlighting and supporting the local businesses that make the city vibrant. 🌁
Agency: 160/90
“Square Stops Here” began as a pitch-winning concept celebrating San Francisco’s small business community during Super Bowl weekend. The activation featured a hop-on hop-off bus tour connecting visitors with 28+ local businesses across neighborhoods including the Mission and North Beach, driving real foot traffic to local sellers while showcasing the spirit of the city.
As someone who now calls San Francisco home, the project was especially meaningful: highlighting and supporting the local businesses that make the city vibrant. 🌁
Agency: 160/90
Role
Led the creative direction from pitch through execution. Developed the activation concept, designed the city route strategy, and collaborated closely with production partners to bring the experience to life.
Directed the visual system including bus design, printed route maps, and experiential graphics. Built the campaign website prototypes in Figma for both desktop and mobile.
Deliverables
Experiential concept, bus design, route maps, website UX/UI, event graphics
Led the creative direction from pitch through execution. Developed the activation concept, designed the city route strategy, and collaborated closely with production partners to bring the experience to life.
Directed the visual system including bus design, printed route maps, and experiential graphics. Built the campaign website prototypes in Figma for both desktop and mobile.
Deliverables
Experiential concept, bus design, route maps, website UX/UI, event graphics
got to use my zine-making skills +
share some of my favorite local SF spots 🫶
